A webinar can be a great way to promote your product or service. There are four major types of webinars, and each can be effective, depending on the goals for your webinar. Each webinar strategy is detailed below.
The first webinar strategy is to hold a free webinar. The majority of this presentation should contain quality information although it is of course acceptable to include a sales piece near the end. This type of webinar should be full of good content and seek to educate your viewers. By sharing your knowledge, you can also feel free to show the participants how you or your product can help them.
The second webinar strategy should be used when selling a service for a slightly more complex topic. You will want to educate your viewers on the various parts of the process and what is required of them to do it. After this informational portion, you will explain how you are able to make this process easier for them. Now that they have a clear understanding of what the process entails, they will be excited to hire someone who can help them do it.
In the third webinar strategy, you give viewers a sample of what you have to offer by using a free webinar to sell classes. Think of your free webinar as a way for viewers to try out your product. By giving them a great experience, they will want more of what you have to offer. Allowing them this free trial is a powerful tool in convincing them that your paid webinars are even more valuable.
The fourth webinar strategy involves showing your webinar to several groups of people. Although the content of each webinar is the same, the audience for each viewing is different. This allows you to promote your goods or services multiple times.
Each webinar strategy has its own benefits, and you can even consider using all four of them at different times to promote your business. Taking the time to learn about each strategy will go a long way in strengthening your marketing plan.
The first webinar strategy is to hold a free webinar. The majority of this presentation should contain quality information although it is of course acceptable to include a sales piece near the end. This type of webinar should be full of good content and seek to educate your viewers. By sharing your knowledge, you can also feel free to show the participants how you or your product can help them.
The second webinar strategy should be used when selling a service for a slightly more complex topic. You will want to educate your viewers on the various parts of the process and what is required of them to do it. After this informational portion, you will explain how you are able to make this process easier for them. Now that they have a clear understanding of what the process entails, they will be excited to hire someone who can help them do it.
In the third webinar strategy, you give viewers a sample of what you have to offer by using a free webinar to sell classes. Think of your free webinar as a way for viewers to try out your product. By giving them a great experience, they will want more of what you have to offer. Allowing them this free trial is a powerful tool in convincing them that your paid webinars are even more valuable.
The fourth webinar strategy involves showing your webinar to several groups of people. Although the content of each webinar is the same, the audience for each viewing is different. This allows you to promote your goods or services multiple times.
Each webinar strategy has its own benefits, and you can even consider using all four of them at different times to promote your business. Taking the time to learn about each strategy will go a long way in strengthening your marketing plan.
About the Author:
Stephen Beck enjoys helping entrepreneurs learn how to succeed online through webinar strategy. Pick up Stephen's free online business information at http://www.WildlyWealthyWebinars.com so that you can begin today.
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